Google Ads · Meta Ads · Tracking · AI Operations
More sales. Less manual work. Even in the verticals everyone else refuses.
€50M+ in managed spend. 14+ years building paid acquisition, server-side tracking, and AI automation. True operator. No junior handoffs. No agency theatre. If you can name what's broken, I can usually scope the fix in 30 minutes.
For brands spending €10K+/month on ads. Free, 30 min, no deck, no pitch.
Don't take my word for it - check my Upwork → and that's just a passive channel for me.
1.4× → 3.9×
Avg ROAS lift post-rebuild
up to 68%
iOS attribution recovered
6+ verticals
Active in regulated industries
"Extremely knowledgeable and thorough, Mark is one of the best."
moonwlkr.com · Regulated · Upwork verified
Operational Complexity
What scaling businesses actually break against.
At a certain revenue scale, the problem stops being "run more ads." It becomes infrastructure, attribution that can't be trusted, operations that can't keep up, and growth ceilings that aren't actually about the market.
Acquisition & Performance
Inaccurate attribution
Platforms, GA4, and your backend all reporting different numbers. Budget decisions made on whichever looks best, not what's true.
Unstable acquisition
ROAS spikes, then collapses. Scale breaks unit economics. Performance feels like luck, not infrastructure.
Weak tracking infrastructure
Browser pixels only. iOS users invisible. Conversions missed at 20–40% rates. Algorithm optimising on partial signal.
Compliance ceilings
Restricted vertical, accounts banned, agencies refusing to take you on. Growth blocked by what most operators won't touch.
Operational & Systems
Fragmented systems
CRM, ad platforms, support tools, spreadsheets. Each holds part of the picture. None of them talk to each other.
Manual reporting eating time
Weekly pulls from 5 platforms. Team hours wasted on copy-paste work that should run itself in the background.
Disconnected CRM workflows
Leads sitting in inboxes. No scoring, no routing, no follow-up sequences. Pipeline leaking at the operational layer.
Operational bottlenecks
Growth waiting on humans doing repeatable work. Bottleneck isn't strategy, it's execution capacity.
Operating without an AI layer
Sales follow-up, customer support, content production, invoice analysis, internal queries, all still done by humans. AI agents handle this work now. It's the single biggest productivity and conversion-rate lever available right now, and most businesses haven't built any of it.
The fix isn't more agency hours. It's infrastructure, built once, maintained, and engineered to compound. That's what this is.
Three Pillars
What I build for scaling businesses.
Three distinct pillars, each a complete capability stack, Growth Infrastructure, Regulated Industries, and AI Operational Systems. Most clients start with one and add others as the first becomes operational.
Growth Infrastructure
Advanced acquisition systems with measurement infrastructure built in.
Google Ads and Meta Ads management for businesses scaling past the agency-template stage. Built on server-side tracking, attribution infrastructure, and account architecture that compounds, not break-fix media buying.
€50M+
ad spend optimised · largest active account $1.5M/mo Meta
Google Ads · Meta Ads · GTM · CAPI · GA4 · BigQuery · Looker
Explore Growth Infrastructure →Capabilities
Google Ads Management
Search, Shopping, PMax, Display. Scripts and automation built in. From €5K/mo to €1M+/mo accounts.
Meta Ads Management
Facebook, Instagram. Creative testing frameworks, CAPI integration, account risk management.
Server-Side Tracking
GTM, CAPI, Enhanced Conversions, GA4. Attribution that recovers what browser-side loses.
Bidding & Budget Strategy
Algorithm-aware bidding, pacing controls, and scaling logic that doesn't spike CPA or shock the platform.
Attribution Modelling
Reconciliation across platforms and GA4. Custom event design. Privacy-first architecture.
Account Scaling
Frameworks for moving budget from €5K to €100K+/mo without breaking ROAS or unit economics.
Tracking is the food. The algorithm is the dog.
Most accounts I audit have the same problem: broken tracking, campaigns managed loosely, and incomplete signal making it back to the platform. In the machine-learning era, the bidding algorithm is a hunting dog, tracking is what you feed it. Feed it scraps and it runs slow. Feed it real fuel and it runs fast. Fix the food first, then the dog runs.
Request Free Audit →The math · 30% attribution recovery
Typical revenue lift on €50K/mo ad spend after tracking infrastructure fix
These are conversions happening in your funnel right now that the bidding algorithm can't see. Server-side tracking recovers them within 30 days, and the algorithm starts optimising on full signal.
Regulated Industries Infrastructure
Compliant systems for verticals most operators refuse.
Supplements, peptides, CBD, healthcare, legal, ED. Server-side tracking that hides PII at source, creative engineering that passes platform review, account structures built to operate inside policy. Long-term operation, not 30-day burn cycles.
Years
of CBD and peptides running on Google + Meta, accounts still live
FTC · FDA · ABA · State Bar · HIPAA · ASA · Meta Policy · Google Policy
Explore Regulated Vertical Framework →Capabilities
Server-Side Compliance Tracking
GTM Server, CAPI, GA4 with PII hashing at source. Attribution without violating HIPAA, FTC, or platform policy.
Compliant Creative Engineering
Pre-submission review process per vertical. Copy and creative that passes review on first submission, not the fifth.
Account Risk Management
Multi-account architecture, domain verification chains, backup paths. Built for years of operation, not weeks.
Vertical-Specific Frameworks
Supplements, peptides, CBD, healthcare, legal, ED, adult wellness. Each vertical, its own playbook.
Compliance Framework Navigation
FTC, FDA, ABA, state bar rules, HIPAA, ASA. Aligned to your operating jurisdiction, not generic.
Sustained Operation Track Record
Active accounts in CBD, peptides, supplements running for years on Google and Meta. No black-hat, no AdsPower.
AI Operational Systems
Internal systems that run your operations while your team focuses on growth.
Not AI for ads. Not gimmick automation. Operational infrastructure, CRM workflows, sales pipelines, reporting systems, and AI agents that handle the repeatable work your team is currently doing manually.
20–40 hrs/wk
saved per team after deployment · $24K–$100K/year reclaimed capacity
Make · n8n · Zapier · Claude API · OpenAI · HubSpot · Slack
Explore AI Operational Systems →Capabilities
CRM Automation
Lead scoring, routing, follow-up sequences. Pipeline tools that act, not just store.
Sales Workflows
Automated qualification, proposal generation, handoff systems between marketing and sales.
Reporting Infrastructure
Automated dashboards across platforms. Anomaly detection. AI-summarised weekly performance briefs.
Custom AI Agents
Claude or OpenAI agents trained on your business. Support, research, content, internal queries.
Workflow Orchestration
Make, n8n, Zapier integrations across your stack. One unified operational layer.
Operational Efficiency
Identify and eliminate repeatable manual work. Free team capacity for compounding output.
I come in, audit your processes, and quantify exactly how much time AI saves you.
Process by process, I estimate hours saved with realistic AI implementations. Maybe it's 10 hours a week. Maybe 40. You'll see the numbers in writing, and you'll answer the only question that matters: what would that time be worth to your business? The real win isn't the cost saving. It's what your team does with those hours back, onboarding new clients, closing more deals, building the next thing, instead of maintaining workflows that should run themselves.
Run the AI Opportunity Checker →The math · 20h/week saved
Assuming $25/hour fully-loaded team cost
Scale this up: 40h/week saved across a 5-person team is over $100,000/year in capacity reclaimed.
Selected Results
Measurable outcomes across mainstream and regulated verticals.
Real accounts, real numbers. Every result below is from a live engagement with full attribution context, not cherry-picked agency case studies.
Sneakit
FashionFashion E-commerce
14.7× ROAS
€3.2M revenue · €218K spend · 4.5 months · Germany
Framar
ProfessionalProfessional Haircare
18.14× ROAS
Built from CA$0 · first full year · Canada + USA
Moonwlkr
RegulatedHemp / Delta-8
51% → 235% ROAS
$290K spend · $682K revenue · 10 months · USA
US Peptide Brand
RegulatedSupplements
8.50× ROAS
New account · zero history · proxy pixel · 5 weeks
Nerdused
DigitalDigital Software
$1K → $1.5M/yr
Built from near-zero · 12 months · Microsoft licenses
Restricted Meta Brand
RegulatedRestricted Category
3.11× ROAS
H1 2025 · 6 months · heavy restricted product · Europe · Meta
Six selected from the wider portfolio. Each has full breakdown, diagnosis, approach, technical detail, and outcome.
See all case studies →Ideal Clients
Who I Work With
E-commerce, D2C Founders & Lead Generation
€500K–€10M revenue · €10–300K/mo ad spend
- Ad spend growing but ROAS declining
- Can't tell which campaigns actually convert
- Meta attribution is broken post-iOS
- Leads quality is bad and leads themselves are expensive
SaaS & B2B Founders
€1M+ ARR · Lead generation focused
- Pipeline attribution is a mess
- Google Ads driving volume but wrong quality
- No visibility into which keywords close
- MQL-to-close tracking missing
Solo Operators & Consultants
Running your own paid acquisition
- Doing everything manually
- No time to build proper tracking
- Missing automation that could 10× your output
- Spending on ads without knowing true ROI
Regulated & Restricted Brands
Supplements · CBD · Healthcare · ED · Peptides
- Banned or restricted on Google / Meta
- Agency said "we don't work with this vertical"
- Campaigns pulled down without explanation
- Need compliant tracking that doesn't expose sensitive data
Businesses Looking to Save Time and Earn More Using AI
Any industry · Sales, ops, or marketing workflows
- Team drowning in manual, repetitive tasks
- Tried AI tools but nothing actually integrated
- No idea where automation would have the biggest impact
- Competitors moving faster, you're not sure why
Before we talk, three questions
Is your monthly revenue at least €50,000, and are you ready to scale it further?
Can your operations handle 3–5× growth in the next 6 months without falling apart?
Do you treat advertising as an investment, not a cost you're looking to minimise?
If you answered yes to all three, let's talk.
Not a good fit if
If your ads budget is at least €3,000, check the 0 to Hero framework , dedicated to smaller clients to accelerate their growth. If you're looking for AI opportunities, simply contact me.
Sectors
Industries I Work With
Mainstream
Regulated & Restricted
AI & Automation
No ads needed. Any industry where teams are losing time to manual work, so... any industry.
All campaigns built and run with platform compliance and regulatory frameworks (FTC, FDA, ABA, state bar rules, ASA, HIPAA) at the core.
Start with a free diagnostic
AI Setups & Automations
For businesses ready to stop doing things manually
Every AI project starts the same way: an audit of your current stack and a 60-minute strategy call to identify where automation has the highest leverage. From there, I scope and build what makes sense.
How it works
30-minute call, tell me about your business, tools, and team. No prep needed. I'll identify where automation has the highest leverage.
I send a written proposal with top opportunities ranked by impact, specific tool recommendations, and a build estimate.
Automations built, tested, documented, and handed over, with the ability to modify them yourself.
What's included
Free to start
Discovery call is free. Build scoped and quoted after.
Tracking Discovery & Setup
For brands leaking conversions or flying blind on attribution
Starts with a free Marketing Discovery Diagnostic Call. I ask the right questions, identify where your tracking is broken or missing, and tell you exactly what needs to be fixed, before you commit to anything.
How it works
Free 30-minute call, I diagnose your tracking setup, attribution gaps, and conversion leaks. No prep needed.
I follow up with a written breakdown of what's broken, what's missing, and what the fix looks like, with an implementation quote.
Server-side GTM, CAPI, GA4, Enhanced Conversions, built properly and documented.
What's included
Free to start
Diagnostic call is free. Setup fee quoted after.
Beyond the free diagnostics
Four more structured engagements, 0 to Hero, Growth, Full Stack, and the Regulated Vertical Framework. Pricing and scope on the pricing page.
Regulated Industries Architecture
Not afraid of the verticals most operators refuse.
Sustainable compliant systems, not workarounds. Server-side tracking architecture, creative engineering that passes platform review, and account structures built to operate inside policy rather than around it.
Verticals operated in
Server-Side Tracking Architecture
Sensitive data never touches the browser. PII hashed at source. Custom CAPI integration that maintains attribution accuracy without violating compliance frameworks.
Compliant Creative Engineering
Copy and creative built around what each platform allows per vertical. Pre-submission review process prevents bans before they happen, instead of recovering after.
Account Risk Management
Multi-account architectures, domain verification chains, backup paths, escalation processes. Built for long-term operation, not a 30-day burn cycle.
Verticals operated in, accounts running, not banned
Supplements & Nutraceuticals
Google · MetaCompliant claims, no disease language, FTC-aligned
Peptides
Google · MetaSustained operation in one of the strictest categories
CBD & Cannabis
Google · MetaCompliance-aware framework, built for sustained operation
Healthcare & Telehealth
Google · MetaHIPAA-aware tracking, condition-targeting compliance
Legal & Law Firms
Google · MetaABA-aligned copy, state bar rule awareness
Adult Wellness / ED
Google · MetaSpecial Ad Category authorisation, compliant framing
Engineered Around These Frameworks
If your vertical is on this list and you've been refused, banned, or scaled into a wall, that's the work I'm built for.
Explore Regulated Vertical Framework →What Clients Say
Named accounts. Named results. Verified on Upwork.
Selected reviews from clients who put their domain on the record. Every quote links to its source for third-party verification.
"Marek is an expert in tracking and ad channel managing. He helped scale our account efficiently and integrated accurate server side tracking. Always available and great communication overall. Don't hesitate to work with him!"
Vphealthgroup
Upwork
"I can't say enough good things about Marek's work and professional approach to a challenging contract. His Facebook Ads insight are the best you will find on Upwork or anywhere. We will keep him as a contractor in the future."
Flightams
Upwork
"Marek is brilliant and has really helped our business grow and expand to other channels. He's very very talented and knowledgable I highly recommend him 10/10"
Hellopeachiee
Upwork
"Marek is a great google ads specialist that can get ads through even with more difficult categories. Highly recommend!"
Shrumfuzed
Upwork
"Absolute expert. Needed someone who spoke the language of attribution and making sure Google analytics, Google tag manager , meta and good ads were all communicating and tracking correctly. Got lucky hiring Marek on my first attempt."
Delspopcornshop
Upwork
"Working with Marek is easy, he has a deep understanding of the google ads. Our website ads managing is not the simplest to say. But with scripts we were able to scale our ad spent. The communication, and the viability is almost instant, so when you need a quick fix or a budget optimization, or a new campaign he is here to help."
Outlet24
Upwork
"Marek audited a serverside tracking setup from another freelancer I hired here and he found some critical issues immediately; the previous set up ended up being a waste of money. I'm very happy I found Marek; very thorough and knowledgeable, and provided a full report of what needed to be fixed. Will be hiring him again for more work."
Verifiedpeptides
Upwork
"If you're looking for someone to fix your GTM issues or configure a tracking from scratch, look no further as this is the most experienced guy in the field i've worked with. Professional and respectful guy that will keep his end of the deal. Have been working with him for over 2 years, and never failed in fixing any issue surfaced. A+ GMT/ Analytics/ Tracking and Ads guy! Highly recommended for anyone looking for such expert."
Leadsgorilla
UpworkThird-Party Verified
External validation, independent reviews.
Reviews verified by Trustpilot and Upwork, public profiles you can audit yourself.
Trusted across mainstream and regulated verticals
"We've had a great experience working with Adpistols for our Meta and Google Ads. Mark is extremely communicative, keeps us fully informed, and brings new ideas and strategies on every call. He's proactive and genuinely invested in getting results."
View on Trustpilot →
"Mark is a 'guru' of Google Ads and my go-to-guy for resolving any complex problems with setup and configurations. He is undoubtedly a subject matter expert in server-side tracking. Prompt, responsive, and goes out of the way to deliver extra."
View on Upwork →
"Mark was fantastic to work with. He helped me fix my tracking setup, cleaned everything up, and made sure it was running smoothly. Super thorough, knowledgeable, and easy to communicate with throughout the process."
View on Trustpilot →
See if your stack qualifies
90-second diagnostic. Your Marketing Opportunity Score, fit assessment, and top 3 findings.
Why Operators Work With Me
Six reasons scaling teams pick this setup.
What makes this different from the standard agency engagement, beyond the pitch deck.
Technical Infrastructure Mindset
Growth problems solved through systems, not guesswork. Every engagement starts with the layer underneath, tracking, attribution, account architecture, before any campaign optimisation.
Advanced Tracking Expertise
Better attribution creates better acquisition decisions. Server-side, CAPI, Enhanced Conversions, BigQuery, built per vertical and compliance framework, not a template applied.
Experience In Regulated Industries
Years of active operation in supplements, peptides, CBD, healthcare, legal, ED. Scaling limitations and compliance frameworks most agencies cannot handle.
Operational Automation
AI workflows applied to your internal operations, CRM, sales, reporting, support, not just marketing tasks. Operational leverage that compounds team capacity.
Direct Founder Involvement
No junior account managers. No bloated agency layers. The person who diagnoses your account is the same person who builds, deploys, and optimises it.
Selective Partnerships
A limited number of scaling businesses at any one time. Engagement is earned each quarter, by performance, not contract length.
The Operator
Mark Boratynski, Technical Growth Operator.
Started in performance marketing as a Google Ads operator in Poland. Became a specialist, then department lead. Introduced Facebook Ads to a UK agency before most operators in the market had touched it. Eventually built and ran the analytics department as CTO, because the analytics work was harder to find competent people for than the media buying itself.
That's the operator stack now: Google Ads and Meta Ads at scale, server-side tracking architecture, attribution modelling, and AI operational systems across CRM, sales, and reporting. One person, end-to-end, no handoffs. +30% Meta attribution lift on a recent tracking rebuild, because the same person who built the tracking layer also runs the campaigns.
14+
Years operating paid performance
€50M+
Ad spend managed across accounts
270+
Systems and engagements deployed
6+
Active regulated verticals
Full-stack operator, not a specialist hire
Campaign management, server-side tracking architecture, attribution modelling, and AI operational systems, built by one operator with 14+ years across the entire stack. Largest current account: $1–1.5M/month on Meta. Ex-CTO of an analytics department before going solo.
Limited engagements, full accountability
Small number of clients at any given time. No account manager layer. No relay between you and whoever's actually doing the work. Flexible engagements, no binding contracts, the work earns the renewal each quarter.
Direct line, no handoffs
You work with me directly, same person who diagnoses, designs, deploys, and optimises. If the project needs a specialist I don't cover (creative direction, advanced ML), I refer only people I'd trust with my own clients.
Technical Capability Map
Built on infrastructure, not theory.
Acquisition
- Google Ads, Search · Shopping · PMax · Display
- Meta Ads, Facebook · Instagram · CAPI
- Account scaling frameworks for €30K+/month spend
- Compliance-sensitive vertical expertise
- Custom scripts and automation layers
Tracking & Attribution
- Server-side GTM container architecture
- Conversions API (Meta CAPI, Google EC)
- GA4 implementation and reconciliation
- Custom attribution models and event design
- BigQuery integration for raw data analysis
AI & Operations
- Make · n8n · Zapier workflow orchestration
- Custom AI agents on Claude API and OpenAI
- CRM automation and lead scoring
- Automated reporting and dashboarding
- Sales pipeline and ops workflow systems
Active Google Ads Certifications · All Current
Engagement Process
How the work runs.
Three phases, in order. No skipping. Most agencies start at phase three, that's why most agency engagements plateau inside 6 months.
Infrastructure Audit
Diagnose what's working, what's broken, what's missing.
I go deep on your acquisition stack, tracking layer, attribution model, and operational systems. Most accounts have 2–4 fixable issues hiding 20–40% of revenue. The audit identifies them, ranks them by impact, and quantifies the upside.
Deliverables
System Architecture
Design the infrastructure before building it.
Before any campaign change or automation deploy, I design the architecture: tracking layer first, then account structure, then AI workflows. Bad data is worse than no data, measurement infrastructure is the foundation everything else stands on.
Deliverables
Deployment & Optimisation
Build it, run it, compound it.
Implementation by the same person who designed it. Tracking goes live, campaigns restructured, AI systems deployed and connected. Then weekly optimisation, performance reporting, anomaly response, and continuous infrastructure refinement as platforms change.
Deliverables
Questions
Frequently Asked
Build the Growth Infrastructure
One operator. Three pillars. Built for scale.
If you're scaling past agency-template work, running in a regulated vertical, or losing operational capacity to manual work that should run itself, this is the conversation worth having.
Selective by design
I work with a limited number of businesses where technical infrastructure and operational improvements can create measurable growth impact. Engagements are earned each quarter on performance, not contract length.
Path 1 · Direct
Strategy Call
30 minutes. You bring the situation, I bring the diagnostic. We agree on whether and how to work together.
Book the call →Path 2 · Diagnostic
Infrastructure Audit
6 questions. 90 seconds. Get your Marketing Opportunity Score, fit assessment, and top 3 findings.
Run Free Diagnostic →Path 3 · AI
AI Opportunity Checker
Find where AI saves the most time in your operations. AI Readiness Score + top 3 opportunities + hours wasted estimate.
Check AI opportunities →"Incredible scaling of ad spend while maintaining ROAS. Tracking and attribution implementation top notch."
verifiedpeptides.com · Regulated · Peptides · Upwork verified
Or email contact@adpistols.com with your situation.