Mark Boratynski
Full-stack performance operator. 14+ years. No agency layer between you and the work.
I started as a Google Ads intern in a Polish agency in 2009. Became a specialist, then a team leader, introduced Facebook Ads when most people hadn't heard of it. Eventually became CTO of Analytics at a UK agency, building attribution infrastructure for accounts most people couldn't measure. Then I started AdPistols to work directly with founders instead of for them.
14+ years in paid performance. Ex-CTO of Analytics. €50M+ in ad spend managed across e-commerce, SaaS, and regulated verticals. Delivered through AdPistols Limited (HK). I work directly with founders and operators – no juniors, no account managers, no theatre.
How I Work
What working with me actually looks like
One person, one client
I work with a small number of clients at any time. You get my full attention – not a junior account manager with 40 other accounts. Which means when something breaks on a Friday evening, it's me picking it up – not someone who inherited your account last month.
Direct, not polished
I'll tell you on day one if I don't think I can move the needle. No deck, no methodology theatre. Just honest conversation about what's actually wrong – and whether I'm the right person to fix it.
Systems, not campaigns
The goal is always infrastructure – tracking, attribution, automation. Campaigns are the output. The system is what compounds. You leave every engagement with something that works without me.
Background
14+ Years in Paid Performance
Started as a Google Ads junior in my first marketing job back in Poland
Moved into analytics and tracking – built attribution systems before GA4 existed
Working as a senior and then team leader on multi-million euro accounts across Poland, Europe, and the USA
Became CTO of Analytics at UK based marketing agency
Founded AdPistols PPC in Timisoara Romania and eventually...
AdPistols Limited in Hong Kong – working directly with founders and operators
Fit
Who I work well with
Good fit
Not a good fit
Tell me what's broken. I'll tell you if I can fix it.
No deck, no discovery call theatre. Just a straight conversation about your situation.
Book a Strategy Call