Blog

Notes on Performance Marketing

Writing on paid media, tracking infrastructure, AI marketing systems, and what's actually working in 2026. No SEO padding – just what I'd tell a client.

First posts coming soon

Topics I'll cover:

  • Why your Meta ROAS is lying to you (and how to fix it in 48 hours)
  • Server-side GTM vs client-side: when does it actually matter?
  • How I built a Google Ads automation that saved 12 hours/week
  • Tracking in regulated verticals: what's compliant, what's not
  • The AI marketing stack I actually use in 2026

Want this applied to your account?

Reading about it is one thing. Let's look at your actual setup and find what's costing you money.

Book a Strategy Call