Proof of Work
Real accounts. Real numbers. Documented results across mainstream and regulated verticals.
Real numbers from real client work. No anonymised "DTC brand" vagueness - where clients permit, I show the actual situation, the work, and the numbers.
Sneakit
Fashion e-commerce · Google Ads · Germany
€3.2M revenue on €218K spend over 4.5 months, 14.7× ROAS confirmed in Google Analytics. CPA dropped from €30.32 to €9.80 in one quarter across 258 campaigns.
Framar
Beauty & Haircare · Google Ads · Canada + USA
No Google Ads account, no conversion tracking, CA$0 in 2019. Built the full acquisition stack from scratch. First full year: 18.14× ROAS, 40,430 conversions at CA$2.53 CPA, $4.03M in Shopify revenue (+256% YoY).
Verified Peptides
Peptide research · Google Ads + Tracking · US
859% blended ROAS over 11 months on $132K spend, $1.12M attributed revenue. Hidden-domain Meta pixel, server-side CAPI, and a Shopping + PMax architecture built for a category most platforms won't touch.
California Litigation Firm
Business & Real Estate Litigation · Google Ads · USA
Previous agency left CPC at $50+. Rebuilt as 6 geo-targeted California campaigns with phone + form conversion tracking. First weeks: 27 qualified leads/week at $150 CPA, $1.16 avg CPC.
Nerdused
Digital Software Licenses · Google Ads · Multi-market
$1,009 in September 2024. $1.5M gross sales in the following 12 months. 56,758 orders at $26.42 AOV. Google Shopping: 269K sessions, 5.93% CVR, $340K conversion value. The entire account built from a standing start.
Moonwlkr
Hemp / Delta-8 · Google Ads · USA
$290K spend, 2.35× blended ROAS, $682K attributed revenue over 10 months. Scaled from 51% ROAS (before) to 235% ROAS. Branded search at 36.17×. Running at scale in a category where most advertisers either get banned or can't optimize.
US Peptide Brand
Peptide Supplements · Google Ads + Meta Tracking · USA
Brand-new account, zero history, restricted category. 8.50× blended Google Ads ROAS ($58K spend) in the first 5 weeks. Meta proxy pixel with CAPI at 8.9/10 purchase event match quality. GMC price mismatch fixed. Policy violations navigated.
Restricted Category Brand, Meta
Restricted E-commerce · Meta Ads + CAPI · Europe
European brand in a category where most competitors can't run Meta ads at all. 3.11× blended ROAS over H1 2025 (522 purchases, €53,697 spend). Retargeting at 25.26×. Server-side CAPI via proxy domain, 8.9/10 purchase event match quality.
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