Pricing

Built for restricted verticals, server-side tracking, and the work most agencies can't quote on.

Transparent ranges on audits and the 0 to Hero programme. Retainers and restricted setups are scoped after a 15-min fit call, because that's what reflects the work honestly.

Engagement levels

01
Free Fit Call15 minutes
Free
02
Tracking & Attributionone-time setup
€3.5K+
03
Restricted Verticalongoing, per channel
€6K+/mo
04
Full Auditone-time, 3 channels
€1.5K
05
0 to Hero / Full Stackprogramme or retainer
€5K+
06
Fractional CMO/CTOsenior leadership
€12K+/mo

Tracking and restricted work first, that's where the real value lives.

Start here

Free Fit Call

Free · No commitment · 15 minutes

Tell me your situation. I'll tell you honestly whether this is a fit and flag the 1–2 biggest leaks I can see. Full diagnosis is a paid audit.

15-minute call, straight to the point
Honest fit assessment, both directions
1–2 biggest leaks I can spot without account access
Pointed next step: paid audit, retainer, or no-thanks

Free

15 minutes · no prep

Book the fit call →

Want a full diagnosis instead? See the Full Audit below, €1,500 fixed, 72-hour written report.

Flagship infrastructure

Server-Side Tracking & Attribution

The infrastructure most agencies can't build. Server-side GTM, CAPI, GA4, Enhanced Conversions, and full attribution without third-party cookies. Built to survive iOS, signal loss, ad blockers, and restricted-industry account conditions.

Tracking and attribution implementation top notch.

verifiedpeptides.com · Regulated · Peptides

Standard Setup

sGTM + CAPI + GA4 + event deduplication. Shopify, WooCommerce, standard checkout flows.

Server-side GTM container
Meta CAPI + Google Enhanced Conversions
GA4 with full ecommerce events
Event deduplication + parameter validation
Documentation + handoff

from €3,500

one-time setup · scoped within 24h of fit call

Most engagements

Complex / Restricted

Multi-account architecture, no-cookie attribution, policy-aware. For CBD, peptides, supplements, healthcare, ED, legal.

Proxy-domain Meta pixel + CAPI
Multi-account risk isolation
No-cookie attribution layer
Compliance-aware event payloads
Policy monitoring guardrails

from €6,000

one-time setup · scoped within 24h of fit call

Headless / Custom

Custom checkout, Stripe + Shopify hybrid, headless commerce, full rebuild. When off-the-shelf adapters break.

Custom event pipeline architecture
Stripe / Shopify hybrid attribution
Server-to-server purchase webhooks
Click-ID persistence across sessions
Bespoke schema + full QA

from €10,000

one-time setup · scoped within 24h of fit call

Recurring · Optional add-on

Ongoing Tracking Monitoring

Signal health, dedup integrity, attribution QA. Proactive, catches drift before Smart Bidding starts learning from broken data. Optional add-on after any setup.

Weekly dedup + signal health checks
Event match quality monitoring (target: 8.0+/10)
Drift detection across platforms
Proactive fix before campaigns degrade
Monthly attribution audit report

€1,000–€2,000/mo

per month · cancel anytime after 3 months

Enquire about tracking →

Anchor tier · Highest-leverage work

Restricted Vertical Framework

Supplements · CBD · Peptides · Healthcare · ED · Legal. Regulated verticals carry ban risk, compliance overhead, and account fragility that standard management doesn't. The price reflects what keeps you live and scaling when competitors get shut off.

Step 1 · One-time setup

from €5,000

Scoped after a 15-min fit call · most projects quoted within 24h

Compliance architecture for the vertical: account structure, backup setup, attribution model without third-party cookies, policy guardrails. Scoped after a 30-min call.

Tracking setup scoped separately, see Server-Side Tracking & Attribution above.

Compliance audit, what's possible per platform
Regulated industry CAPI Framework
Google Ads + Meta Ads account structure with risk isolation
Compliant copy and creative guidance
Account backup setup (proactive ban management)
No-cookie attribution layer
Step 2 · Ongoing management

Scoped after a fit call

Single channel from €6,000–€8,000/mo · Google + Meta together from €12,000–€15,000/mo · 3-month minimum · Ad spend billed separately

Regulated verticals carry ban risk, compliance overhead, and account fragility that standard management doesn't. The price reflects what keeps you live and scaling when competitors get shut off.

Account backup & proactive ban management
Compliant creative & copy guidance, per-platform policy monitoring
No-cookie attribution layer maintained continuously
Multi-account structure & risk isolation
Google Ads + Meta Ads campaign management
Bid optimisation, budget management, weekly performance reports
Auto-upgrade tier above €30K/mo profit, no re-negotiation

Restricted retainers auto-upgrade above €30K/mo profit, same mechanism as generic Full Stack. No re-negotiation.

Enquire about restricted vertical →

Multi-month engagements

Engagement frameworks

Generic (non-restricted) e-commerce and lead-gen engagements. Tracking and restricted work are priced above, this section is for standard verticals.

Growth (single-channel start)

From €3,500/mo

Up to €30K/mo profit

At €30K/mo profitAuto-upgrade

Full Stack

From €5,000/mo per channel

Scale, no re-negotiation

You don't get stuck. Single-channel Growth becomes Full Stack automatically past €30K/mo profit.

3-Month Programme

0 to Hero

For e-commerce brands launching or relaunching paid ads

Fixed-scope, fixed-fee 3-month engagement. You leave with a working system, clean data, and a documented playbook.

How it works

1
Month 1Foundation

Tracking setup, account structure, baseline data established

2
Month 2Test

Systematic creative and audience testing, conversion analysis

3
Month 3Scale

Double down on winners, document the playbook, handoff ready

What's included

Full server-side tracking setup (CAPI + GA4 + GTM)
Google Ads and/or Meta account built from scratch
Weekly performance reports throughout
Creative testing framework
Handoff playbook: 3 months of learnings in writing

€5,000 flat

All-in. Tracking included. Ad spend billed separately. No retainer required after.

Apply for 0 to Hero
Monthly Retainer

Full Stack

Google + Meta together, structured around spend & risk profile

Full campaign management across Google Ads and Meta Ads. Everything included, from account structure to attribution layer. Single-channel (Growth) variant auto-upgrades into Full Stack as profit scales past €30K/mo.

How it works

1
Month 1Foundation

Full account audit, quick fixes, baseline and reporting established

2
Month 2Optimise

Bidding, audience, and creative testing based on real data

3
Month 3+Scale

Growth strategy, quarterly planning, full-funnel optimisation

What's included

Google Ads and/or Meta Ads management
Campaign management and optimisation
Weekly detailed reporting with analysis
Monthly strategy + quarterly planning session
AI audit and recommendations for automations and systems
Single-channel start (Growth) auto-upgrades to Full Stack past €30K/mo profit
Performance models available: base + % of ad spend or revenue share against agreed targets

From €5,000/mo per channel

Google + Meta together: from €9,000/mo · Growth (single-channel start) from €3,500/mo · 3-month minimum · Ad spend billed separately · Tracking scoped separately (see Tracking & Attribution above).

Apply for Full Stack
AI Project

AI Setups & Automations

For businesses ready to stop doing things manually

Every AI project starts with a free discovery call to understand your business, tools, and team. I identify where automation has the highest leverage, then scope and build what makes sense.

How it works

1
Step 1Free Discovery Call

30-minute call, tell me about your business, tools, and team. No prep needed. I'll identify where automation has the highest leverage.

2
Step 2Scope & Proposal

Written proposal with top AI opportunities ranked by impact, specific tool recommendations, and a build estimate.

3
Step 3Build & Deploy

Automations built, tested, documented, and handed over with full docs.

What's included

Free 30-minute discovery call, no prep needed
Written proposal with top AI opportunities
Build vs buy analysis per opportunity
Make, n8n, Zapier, custom AI agents, whichever fits
Full documentation and handoff

Free to start

Discovery call is free. Build quoted per project after.

See how much you could save

Senior leadership

Fractional CMO/CTO

Fractional CMO/CTO

Marketing or Technology Officer, on retainer

Senior marketing or technology leadership without the full-time hire. Same price tier, two framings: CMO for brands that need a marketing operating layer (strategy, team, vendor oversight, board reporting), CTO for brands that need the technical leadership (tracking architecture, marketing engineering, AI implementation, vendor selection). Pick the framing that fits your gap.

Scoped after a 30-min callTypically from €12,000/mo · 3-month minimum · €50K+/month total spend

Included

Everything in Full Stack
Monthly board-level strategy sessions
Marketing team and vendor oversight (CMO) OR engineering / tech oversight (CTO)
Reporting infrastructure for full marketing function
Hire consultation and interview support
Tech stack evaluation and vendor selection
Tracking architecture decisions and platform-level signal hygiene
AI & automation opportunity mapping: audit every recurring process (ops, reporting, lead routing, creative review, QA, finance, customer support) and rank by ROI of automating it
Phased automation rollout: quick wins in month 1 (reporting, alerts, intake forms), workflow automation in months 2-3 (Make, n8n, Zapier, custom API integrations), AI agents in months 3+ (LLM-powered triage, summarisation, content generation, multi-step research)
Build vs buy decisions per workflow (off-the-shelf SaaS, no-code platform, or custom code with API), with cost / maintenance trade-offs flagged before build
Hands-on implementation with Make, n8n, Zapier, custom Cloudflare Workers / serverless, OpenAI / Anthropic / open-source LLM APIs, vector DBs, RAG pipelines
Documentation + runbook per automation so your team can maintain it after the engagement

Not included

Creative production (but I will help you with processes, hooks, automations)
PR or influencer management
Apply for Fractional CMO/CTO

What's not in scope

Knowing what I don't do saves both of us time.

Social media content creation or community management
Email marketing strategy or management, not in scope, but I can refer you to trusted specialists if needed
PR, influencer marketing, or media buying (print/TV/OOH)
Web design or development (only tracking code and tag implementation)
Brands spending under €3,000/month on ads, the ROI doesn't hold at that scale
Firearms paid social, Google and Meta prohibit ads for firearms. For firearms work I run SEO, email/SMS, native/programmatic, and affiliate. Enquire directly.
Accounts I can't understand within 48 hours of access, I won't take work I can't do properly

Pricing FAQ

Do you require long-term contracts?

The paid audit and project work are one-time, no commitment. Ongoing management has a 3-month minimum across all tiers, it's not enough time to build, test, and optimise properly otherwise. I don't do month-to-month for management work.

What's the minimum ad spend to work with you?

€10,000/month minimum in active ad spend for ongoing management. Below that, the economics don't work for either side. For project work and the 0 to Hero programme, the minimum is €3,000/month. For one-off paid audits and tracking setups, there's no minimum.

Why are restricted-industry retainers priced higher than generic ones?

Restricted verticals (CBD, peptides, supplements, healthcare, ED, legal) carry ban risk, compliance overhead, account fragility, and policy monitoring that standard accounts don't. The work that keeps you live and scaling when competitors get shut off is a different product, not a price modifier. Restricted retainers start from €6,000/mo per channel (€12,000/mo for Google + Meta together) for that reason.

What's included in "tracking setup"?

Tracking is its own product (see Server-Side Tracking & Attribution above): Standard Setup from €3,500 (sGTM + CAPI + GA4 + dedup), Complex/Restricted from €6,000 (multi-account, no-cookie attribution, policy-aware), Headless/Custom from €10,000 (Stripe + Shopify hybrid, custom checkout, full rebuild). Optional ongoing monitoring from €1,000–€2,000/mo. 0 to Hero programme includes basic tracking. Full Stack retainers do not include tracking by default, it's scoped separately.

Can I start with a paid audit and move to ongoing management?

Yes, and that's the most common path. The paid audit gives you a clear picture of what's broken and what's needed. If ongoing management makes sense after that, we discuss it. There's no obligation either way.

Do you work with agencies?

Occasionally, as a specialist subcontractor for tracking, attribution, or regulated industry work. Not as a white-label provider. Enquire directly.

How are retainers billed?

Monthly, in advance. Month 1 is invoiced for 2 months upfront, from month 2 onwards it's 1 month at a time. This keeps one month of advance payment in place throughout the engagement. Card via Stripe or bank transfer, Wise, ACH, SWIFT, or WIRE. Ad spend is billed separately directly through the platform, I never handle client ad budget.

Build the Growth Infrastructure

One operator. Three pillars. Built for scale.

If you're scaling past agency-template work, running in a regulated vertical, or losing operational capacity to manual work that should run itself, this is the conversation worth having.

Selective by design

I work with a limited number of businesses where technical infrastructure and operational improvements can create measurable growth impact. Engagements are earned each quarter on performance, not contract length.

"Incredible scaling of ad spend while maintaining ROAS. Tracking and attribution implementation top notch."

verifiedpeptides.com · Regulated · Peptides · Upwork verified

Book a Strategy Call →

Or email contact@adpistols.com with your situation.