AI & Automation
Automate the work that keeps your business slow, manual, and expensive.
Built for operations, CRM, reporting, lead flow, support, and repetitive internal workflows where time gets lost in handoffs, copy-paste work, and decisions nobody has systemised yet.
I've spent 16+ years in paid advertising, was CTO at a UK marketing agency, and built automations long before they became a buzzword. Make, n8n, Zapier, custom AI agents – I've connected hundreds of systems for clients and for myself. The result: less manual work, faster decisions, and operational leverage that compounds instead of depending on more headcount.
Operations automation
Turn manual approvals, data handoffs, and reporting into a reliable workflow that runs without constant oversight.
Customer response
AI chat and follow-up systems that qualify leads, book meetings, and support customers around the clock.
Performance intelligence
Automatic alerts, dashboards and actions triggered by your data, so you solve problems before they become crises.
Process
How it works
Consultation
We talk through your business, current tools and the process leaks that cost time, money and control.
Audit & process mapping
I map your workflows, data flow and manual handoffs to identify the highest-impact automation opportunities.
Decision & scope
Together we choose the systems that should be built first, what technology is a fit, and what can be delivered quickly.
Implementation
I build, test and deploy the automation, then hand it over with documentation so your team can operate it confidently.
Services
What I build
Practical systems for operations, customer service, sales, e-commerce and internal workflows.
AI Customer Support Agent
Chatbot, omnichannel inbox and ticketing to handle customer questions, order status and warranty requests 24/7.
AI Voice Receptionist
Voicebot reception, appointment booking and lead qualification for clinics, salons, real estate and hospitality.
AI Content Automation System
Automated generation of social posts, blog SEO, product descriptions and newsletter copy.
AI Sales & Lead Generation
Lead scraping, enrichment, cold outreach, qualification and CRM follow-up driven by AI workflows.
Invoice & Document Processing
OCR document capture, approval workflows, payment reminders and accounting integration.
Proposal & Quotation Generator
Dynamic offer creation with forms, pricing logic, PDF generation and CRM sync.
Internal AI Knowledge Base
A company GPT for procedures, onboarding, HR and support teams based on your own documentation.
AI Workflow Automation
Connecting CRM, ERP, e-commerce, email, Slack and support tools to eliminate repetitive manual work.
AI Ecommerce Automation
Product content, support, abandoned cart and stock alerts for online stores.
Executive AI Assistant
Email, calendar, reports and task coordination automated to act like a virtual employee.
Data Analysis & Reporting
Automated dashboards, KPI alerts and anomaly detection for finance, sales and operations.
Custom AI Agents
Tailored internal copilots and agentic workflows built for your specific business processes.
Who this is for
Built for both ends of the spectrum
Large companies
Workflow orchestration at scale
CRM logic, multi-system integrations, reporting infrastructure and approval workflows built to handle volume. If it touches multiple teams or thousands of records, I've built it.
Small teams & solo operators
Fast wins, big impact
Customer service bots, lead flow, booking automation and internal process automation. The right 2–3 automations can free up 10+ hours a week and pay for themselves in the first month.
"Mark helped us with some Google Ads issues and feedback for our AI Google Ads application. Communication was clear and professional, and he provided practical recommendations we could implement quickly. Overall, a very knowledgeable specialist in Google Ads and performance marketing."
Hypd · saas · Upwork verified
Engagement options
Three ways to start.
AI Opportunity Audit
Map your manual workflows, spot the highest-leverage automation wins, and get a practical priority list before building anything.
Run AI Opportunity Audit→Discovery · 60 minWorkflow Scoping Call
Workflow + scope + pain-understanding call. We go through where the friction is, what should stay manual, and what is actually worth automating first.
Book discovery call→Build · ScopedFull Automation Build
End-to-end build, test, and deploy of the prioritised automations. Documentation included so your team operates it after handover - no dependency on me.
Scope the build→Stop letting manual work be the bottleneck
If the business depends on manual glue work, that's the bottleneck.
Bring the messy workflow, the repeated admin, or the broken handoff. I'll tell you what should be automated, what should stay manual, and where the ROI is.
Selective by design
I take on a limited number of automation builds at a time. The right 2–3 systems can free 10+ hrs/week - chasing 10 automations at once is how projects stall.
Path 1 · Free
AI Opportunity Audit
90-second diagnostic mapping your manual workflows to highest-leverage automation wins. Priority list before building anything.
Run AI Opportunity Audit →Path 2 · Discovery
Workflow Scoping Call
60 minutes on your workflow + friction + automation opportunities. Walk away with a prioritised plan.
Book the call →Path 3 · Build
Full Automation Build
End-to-end build, test, deploy, and handover with documentation. You operate it after - no dependency on me.
Scope the build →"We had a great experience with Marek, he is an extremely senior marketer and was able to provide deep insights and useful feedback!"
Hypd · saas · Upwork verified
Or email contact@adpistols.com with your current workflow.