Regulated Industry Advertising
Google Ads, Meta Ads, and tracking for brands most agencies refuse.
Built for supplements, CBD, healthcare, ED, peptides, crypto, legal, and other compliance-sensitive categories where platform policy, attribution quality, and account stability all matter at the same time.
No black hat workarounds. No account buying. No pretending every channel is viable. Just a straight answer on what can run, what needs certification, how tracking should be structured, and how to reduce ban risk while still scaling.
Regulated operator stack
Viability, compliance, and tracking in one decision layer
Supplements
Google Ads
Peptides
Meta Ads
Healthcare
Tracking
Claims
Reviewed
Tracking
Controlled
Risk
Managed
Built for difficult categories
The point is not just to get approved once. The point is to stay operable, measurable, and compliant when policy pressure increases.
Why regulated brands need a different operator
Regulated brand framework
Sustainable compliant systems, not policy roulette.
The work is not just getting ads live once. It is making the channel operable over time without leaking sensitive data, relying on unstable setups, or building growth on assumptions that break after the first policy review.
Server-Side Tracking Architecture
Sensitive data never touches the browser raw. Event payloads are controlled before they reach Meta or Google, so attribution improves without creating avoidable compliance risk.
Compliant Creative Engineering
Copy, claims, framing, and creative structure are built around what each platform actually allows per vertical. The goal is stable approval and scale, not roulette with policy reviewers.
Account Risk Management
Category-sensitive brands need backup thinking built in from day one: account structure, verification chains, escalation paths, and a plan for what happens if a channel tightens overnight.
What's actually possible – by vertical
Honest assessment. If a channel doesn't work for your category, I'll tell you and we'll focus on what does.
Supplements & Nutraceuticals
DSHEA-compliant copy required. No disease claims, no before/after. Weight loss and testosterone categories face tighter review – I know which claims pass and which don't.
No medical claims or body-shaming imagery. CAPI is critical here – supplement purchase data is health-adjacent and should not be sent raw through a browser pixel.
Server-side required. Strip sensitive product categories from CAPI payloads. Build first-party data stack (email, SMS) as a primary owned channel.
ED & Men's Health
ED services and supplements allowed with compliant copy. Prescription ED medication requires PharmacyChecker certification. Search intent is strong and worth pursuing.
Sensitive category – limits some audience targeting signals. CAPI events need correct structure to preserve match quality without triggering policy flags. Creative must be clinical, not explicit.
Sensitive purchase data requires server-side handling. Avoid sending health-condition-level detail in event parameters. Standard server-side GTM + CAPI setup. Restricted and regulated account framework is a must-have.
Healthcare & Medical
Healthcare & Medicines certification required for prescription products. Most health services (clinics, telehealth, therapy) run without it. Strong search intent – high-value channel when set up correctly.
Cannot target users based on health conditions – but you can target by interest, behaviour, and lookalike. CAPI setup is important. No retargeting based on health-specific page visits.
HIPAA-adjacent risk with client-side pixels. FTC has taken enforcement action against health sites using browser pixels to send health data to third parties. Server-side gives you full payload control before data leaves your infra.
Legal Services
Largely unrestricted. High CPCs but strong intent signal. Jurisdiction targeting, lead quality scoring, and attribution across long intake cycles.
Lead gen works well. Bar association compliance for ad copy (varies by jurisdiction). No material restrictions from Meta's side.
Standard setup plus CRM integration to track lead quality and close rates. Long sales cycles need multi-touch attribution – last-click will mislead you.
Crypto & Web3
Financial Products & Services certification required. Country-level restrictions apply – some jurisdictions blocked entirely. Viable with setup but requires upfront compliance work.
Financial Products category certification needed. Jurisdiction-aware targeting required. Possible to run, but policy changes frequently – account monitoring is important.
Standard setup. Attribution across long consideration cycles (wallet creation to purchase) needs custom events and session tracking. First-party data important given platform volatility.
CBD & Hemp
Possible with the right setup – compliant account structure, approved landing pages, and correct product framing. No account buying, no black hat. I'll help you run ads in the grey zone the right way.
More accessible than Google when done correctly. Proper compliance architecture, creative framing, and account structure make this work long-term without constant bans or firefighting.
Full server-side stack so no sensitive data leaks through the browser. First-party data infrastructure to stay independent from platform policy shifts. Built to survive policy updates. Restricted and regulated account framework is a must-have.
Peptides & Research Chemicals
Possible with specific compliant architecture – no account buying, no constant suspensions. The right setup, right framing, and right structure. I'll help you run this without the usual headaches.
Workable with proper compliance approach. Correct framing, compliant creative, and the right account structure. No black hat techniques – just the grey zone done properly.
Server-side CAPI and compliant attribution infrastructure. Built so that policy changes don't bring everything down overnight. Stable, documented, and designed for longevity. Restricted and regulated account framework is a must-have.
Adult Content
Standard Google Ads network does not allow adult content. A restricted and regulated account framework may be possible in some cases – contact directly to assess what applies to your specific situation.
Possible with specific account structure and compliance setup. Restricted and regulated account framework is a must-have. Contact directly – I don't publish details here but have worked in this vertical.
Standard server-side setup. Age verification and consent management layers are important. First-party data is the primary asset. Restricted and regulated account framework is a must-have.
How I approach each service for regulated brands
Google Ads
Google is stricter than Meta for most regulated categories. The value is not trying to cheat policy – it is knowing what is viable, what needs certification, and what landing page or copy structure can pass review without burning time and budget.
Meta Ads
Meta allows more than most agencies realise, but poor account management creates ban risk fast. I use compliant creative, controlled structures, and CAPI-first tracking to keep sensitive verticals operating with fewer surprises.
Tracking & Attribution
For regulated brands, tracking is not just a performance decision. It is also a compliance one. Server-side setups reduce raw browser leakage, improve attribution quality, and give you control over what data leaves your infrastructure.
"Will hire again, marek has been exceptional and we continue to use him in other businesses"

Highlandsrecovery · luxury rehab · Upwork verified
What you should expect
I won't take on work I can't deliver. If your category is unworkable on a platform, I'll tell you upfront rather than waste your budget finding out. If you're in a grey area, I'll tell you the risk level and let you decide. Regulated advertising requires more planning, more compliance awareness, and more contingency thinking – but it's fully viable when done by someone who knows the landscape.
Engagement options
Three ways to start.
Full Audit
Up to 3 marketing channels in one written report: structure, tracking, attribution, plus an AI opportunity layer. Compliance posture and account risk reviewed. Delivered within 72 hours. €1,500 fixed.
See audit options →Assessment · FreeRegulated Viability Review
Bring the category, product, and target market. I will tell you what is viable on Google, Meta, and in tracking, what needs certification, and where the real risk sits.
Check category viability →Retainer · ScopedFull Regulated Engagement
End-to-end Google Ads, Meta Ads, and tracking infrastructure built for compliance-sensitive categories. Account risk managed, attribution recovered, scale handled properly.
Scope the engagement →Regulated growth infrastructure
If your category is difficult, the wrong setup gets expensive fast.
Bring the product, the market, and the channel question. I'll give you a straight answer on what's viable, what needs certification, how tracking should be structured, and where the real risk is.
Selective by design
I only take on a limited number of regulated category engagements at a time. This work needs operational judgment, compliance awareness, and contingency planning – not generic media buying.
Path 1 · Free
Marketing Diagnostic
90-second diagnostic + 30-min free call. Best when you need a fast read on tracking, attribution, and fit.
Run Free Diagnostic →Path 2 · Paid
Full Audit
Up to 3 marketing channels in one written report: structure, tracking, attribution, plus an AI opportunity layer. Compliance posture and account risk reviewed. Delivered within 72 hours. €1,500 fixed.
See audit options →Path 3 · Direct
Regulated Assessment
You know the category is difficult and want a direct conversation about strategy, compliance, and scope. No diagnostic required.
Book the call →"Marek helped us to fix some issues on a difficult setup. Het kept going when it wouldn't work in the first place. I am currently working with him on another project too, so I think that says everything."
Hael · psychologist therapist · Upwork verified
Or email contact@adpistols.com with your category and channel question.