Meta Ads at Scale
Meta Ads for brands that need scale, signal, and account stability.
Built for e-commerce / D2C, lead generation, subscription offers, mobile apps, and regulated verticals where weak creative systems, bad attribution, and account instability kill scale.
$1.5M/month largest active account. 14+ years operating. Creative testing with volume, CAPI architecture that recovers lost signal, and account risk management for categories most agencies refuse or mishandle.
Vertical coverage
Different verticals on Meta need different playbooks.
D2C catalog ads and SaaS subscription flows share almost nothing operationally. Lead gen instant forms and app install AEO are different disciplines. The work is tailored.
E-commerce / D2C
Catalog + creative- Catalog ads + dynamic retargeting at scale
- Shop integration + checkout flow optimisation
- Prospecting + retargeting funnel architecture
- Creative iteration framework – 20–50 variants/month
Lead Generation
Forms + quality- Instant forms with qualifier logic built in
- Lead quality scoring integrated with CRM
- Closed-loop tracking – lead to revenue
- Form-fill optimisation + custom audience flows
App Install & Mobile
Meta apps focus- App Event Optimisation (AEO) – post-install events
- Deep linking + in-app conversion tracking
- LTV-based bidding – not just install cost
- iOS SKAdNetwork + Aggregated Events setup
Subscription / SaaS
Trial → paid- Trial flow optimisation + qualification gates
- Free → paid conversion tracking via CAPI
- Cohort-based LTV analysis for bidding
- Retention-aware acquisition strategy
What I do
Capabilities across the full Meta Ads stack.
Creative Testing Framework
Structured testing at the creative level – not the campaign level. Identify winning angles fast, retire losers before they drain budget.
Audience Automation
Lookalike generation, exclusion lists, and audience refresh automation. Your targeting stays sharp without manual weekly updates.
CAPI Integration
Server-side Conversions API setup to recover iOS attribution, improve match rates, and give the algorithm better signal.
Account Risk Management
Proactive ad policy review, backup accounts, domain verification, and escalation processes. Accounts that don't get banned.
Regulated Vertical Expertise
Supplements, CBD, healthcare, ED, adult – I know what passes review and how to structure campaigns to stay live.
Scaling Strategy
Horizontal and vertical scaling frameworks. Budget increase methodology that doesn't shock the algorithm or spike CPAs.
Signal architecture
Meta performance breaks when attribution breaks.
Most Meta accounts are being steered by incomplete browser data. When iOS strips signal, reported ROAS drops, lead quality gets blurry, and the algorithm starts optimising against bad feedback. The fix is not "install CAPI" as a checkbox. It's building the full data path correctly:
Browser signal capture
Capture qualified events from LP, checkout, and lead flows without depending on a single browser cookie surviving.
Server-side enrichment
Deduplicate events, improve match quality, and remove noisy parameters before anything reaches Meta.
Meta CAPI + AEM
Feed cleaner conversion data back into Meta with event priorities and domain verification configured correctly.
Revenue feedback loop
Push CRM, lead quality, or purchase truth back into optimisation so budgets follow revenue, not vanity numbers.
The payoff: more events recovered, better match quality, more believable ROAS, and budget decisions based on revenue truth instead of underreported platform numbers.
The differentiator
Creative testing – done with rigour, not vibes.
On Meta, creative is the lever. The algorithm rewards volume + statistical signal – and most agencies test 3 creatives hoping one works. Here's what proper creative testing actually looks like:
Variant Volume Methodology
20–50 structured creative variants per month – not 3 hoping one works. The algorithm needs options to find winners.
Hook Isolation Framework
Test hooks separately from body content. Identify which opening converts, then apply to all winning angles.
Format Coverage
Static, motion, UGC, story, reels – different placements need different formats. No single-format strategies.
Statistical Rigour
Don't kill winners early or scale losers. Defined significance thresholds, audience saturation tracking, attribution windows applied properly.
Winner Amplification
How a winning creative scales from €100/day to €5,000/day without breaking. Budget ramping curves + audience expansion.
Creative Brief System
Clear briefs to creative team or production partners. Specific angles, hooks, CTAs, formats – not vague 'make some ads' requests.
Meta-specific edge
Account risk management. Because Meta bans accounts.
Most operators wait until disaster strikes. By then, restoring an account takes weeks – or never happens. Proactive account risk management means staying live when others get shut down:
Multi-Account Architecture
Backup Business Managers and ad accounts pre-built. If primary gets restricted, secondary spins up in hours, not weeks.
Domain Verification Chains
Verified domains, configured pixels, Aggregated Events Measurement priorities – set up properly the first time.
Business Manager Setup
Proper BM structure, access permissions, two-factor on critical accounts, payment redundancy. Reduces both ban risk and admin overhead.
Compliance Pre-Submission
Copy and creative reviewed against Meta's current policy before submission. Catches issues before disapproval flags compound.
Escalation Processes
Meta support contacts, escalation paths, account recovery protocols. When things go wrong (they will), there's a process.
Recovery if Banned
If you're already banned: identity verification, appeal templates, alternative account setup, eventual reinstatement work where possible.
"Great understanding of Facebook ads. Marek was able to setup an advanced dynamic catalog and strategy for us that is working to improve our Facebook ad ROAS. Experienced paid ads consultant that I will be working with again."
Snagcollective · ecommerce · Upwork verified
Meta has more room than Google. I know exactly how much.
Most agencies either refuse regulated clients or get accounts banned inside a month. I know the policy boundaries, what copy and creative passes review, which targeting signals are available, and how to structure accounts to stay live long-term.
Allowed with compliant copy – no disease claims, no before/after images. Weight loss and testosterone face tighter review. I know which angles pass.
Meta officially restricts this, but compliant campaigns run successfully with the right account structure, landing page setup, and product framing. No black hat – sustainable long-term.
ED health services and supplements generally allowed with compliant copy. Prescription medication requires more care. The right creative framing gets through review.
General health services, clinics, therapy, and telehealth run without issues. Condition-specific targeting restricted post-2022, so audience strategy matters more than ever.
Sexual health and adult wellness brands run on Meta with Special Ad Category authorisation and compliant creative. I handle setup and keep creative within policy.
Requires Meta's financial services authorisation. Once approved, campaigns run normally. I handle certification and make sure copy doesn't trigger automated policy flags.
Addiction treatment advertising restricted on certain placements but fully viable with the right setup. LegitScript certification + careful copy gets campaigns live.
Engagement options
Three ways to start.
Full Audit
Up to 3 marketing channels in one written report: structure, tracking, attribution, plus an AI opportunity layer. Delivered within 72 hours. €1,500 fixed. Prioritised fixes and a 90-day roadmap included.
See audit options →One-time · From €500Audit + Consulting
Deep written audit with implementation plan. Best if you have an internal team who can execute once they know what to fix.
See audit options →Retainer · From €2,500/moFull Management
Ongoing account management with CAPI deployed, creative testing framework live, weekly reporting, monthly strategy. Account risk handled proactively.
Apply for retainer →Ready to scale Meta properly?
If Meta is spending hard but not reporting truth, start here.
iOS 14+ killed browser-side attribution. Without server-side CAPI, your reported ROAS is fiction – and your budget decisions are being made on it. Add weak creative testing or unstable account structure and scale stalls fast. Start with a diagnostic, paid audit, or direct strategy conversation.
Selective by design
Limited number of Meta accounts at any time – especially regulated verticals where account risk management is non-trivial. Engagements are earned on outcome: attribution measurably better and creative testing producing winners within 90 days, or we stop.
Path 1 · Free
Marketing Diagnostic
90-second diagnostic + 30-min free call. Best when you need a fast read on tracking, attribution, and fit.
Run Free Diagnostic →Path 2 · Paid
Full Audit (Channels + Tracking + AI)
Up to 3 marketing channels in one written report: structure, tracking, attribution, plus an AI opportunity layer. Delivered within 72 hours. €1,500 fixed.
See audit options →Path 3 · Direct
Strategy Call
You already know the problem is bigger than one fix. We talk scope, fit, and price – no diagnostic required.
Book the call →"An expert in conversion tracking and attribution. Rebuilt our entire tracking set up for G Ads and Meta for better attribution."
Verifiedpeptides · peptides · Upwork verified
Or email contact@adpistols.com with your situation.