Fractional CMO/CTO
Senior marketing leadership that turns fragmented operations into a working system.
Monthly retainer engagement for businesses that need strategy, reporting, automation, team oversight, and vendor control without jumping straight into a full-time senior hire.
I come in, map what is broken or unclear, automate what should be automated, manage what needs oversight, and turn fragmented marketing operations into a system that runs cleanly and makes better decisions.
Fractional CMO/CTO layer
01 · Audit
Team · Vendors · Tracking · Reporting
02 · Map
Bottlenecks · Ownership · Decision flow
03 · Automate
Dashboards · Alerts · Repetitive ops
04 · Manage
Cadence · Reviews · Priorities · Quality
From fragmented to managed
strategy, systems, automation, and oversight in one layer
This works well if...
- You are spending heavily on paid media but no one senior is truly steering the system
- Your agency or internal team reports activity, but you still do not trust the decisions
- Too many marketing handoffs depend on you because no one owns the operating layer
- You have outgrown your current team structure but are not ready for a full-time senior hire
- You need board-level visibility, cleaner reporting, and operational follow-through
- There is too much manual drag, too little accountability, and no one joining the dots
What this actually does
Not advice in a document. A cleaner operating system.
The value is not another strategy deck. The value is that marketing becomes more legible, less manual, more accountable, and easier to steer commercially.
Map the moving parts
I come in, audit the reporting, tracking, team structure, vendors, handoffs, and decision flow so we stop managing fragments and start seeing the system clearly.
Automate what should not stay manual
Reporting, alerts, recurring reviews, lead-flow logic, and repetitive operational tasks get cleaned up or automated so the team can stop burning energy on admin glue work.
Manage the system properly
I install direction, oversight, meeting rhythm, prioritisation, and quality control so marketing stops feeling noisy and starts behaving like an accountable operating function.
What's included
Monthly Strategy Sessions
Deep-dive sessions covering channel performance, budget allocation, upcoming tests, and strategic direction. Decisions documented and followed through.
Team & Vendor Management
I sit above your in-house team or agency partners, set direction, review work, and hold them to the right standards. You stop being the bottleneck.
Reporting Infrastructure
Build the reporting layer your team uses – dashboards, weekly reviews, attribution frameworks. Everyone works from the same numbers.
Tech Stack Evaluation
Audit your current tools – tracking, attribution, ad tech, CRM connections – and recommend what to cut, keep, or add.
Board-Level Reporting
Marketing metrics translated into business language. Revenue attribution, CAC trends, channel efficiency – presented in a way your board actually cares about.
Hiring & Onboarding Support
Help define roles, interview candidates, and onboard new marketing hires. Build a team that does not need constant supervision.
Engagement flow
First stabilise the system. Then lead it properly.
Minimum 3-month commitment. Month one is about clarity and control. The following months are where fixes, automation, and management rhythm actually get installed.
Audit the current setup
Reporting, tracking, vendors, team roles, meetings, and channel decision-making are reviewed as one operating system.
Map the bottlenecks
I identify where manual drag, unclear ownership, bad reporting, and poor coordination are slowing performance down.
Fix, automate, and install cadence
Priority fixes go live first, obvious repeatable work gets automated, and the management rhythm is rebuilt around clean decisions.
Run oversight properly
Once the system is cleaner, I stay above it – steering the team, reviewing output, and keeping the function commercially aligned.
"I will work with Marek again. He made recommendations and improvements beyond what I had asked for because he knew what needed to be done in order to accomplish the ultimate goals I had for the project. I'd recommend his service to anyone."
Abeckermarketing · services · Upwork verified
Engagement options
Three ways to start.
Full Audit
Up to 3 marketing channels in one written report: structure, tracking, attribution, plus an AI opportunity layer. Delivered within 72 hours. €1,500 fixed. Fastest way to surface the biggest operating gaps before committing to a retainer.
See audit options →One-time · From €500Operating Audit
Deep written audit of marketing reporting, tracking, vendor performance, and team structure. Best if you want a diagnosis before deciding on ongoing engagement.
See audit options →Retainer · From €12,000/moFractional CMO/CTO Retainer
Minimum 3 months. Strategy, reporting infrastructure, automation, vendor and team oversight installed properly. The marketing and tech operating layer your business needs. Same retainer, two framings (CMO or CTO), scoped after a 30-min call.
Apply for retainer →Marketing operating layer
If the business keeps depending on you to hold marketing together, the system is not mature yet.
This engagement is for businesses that need more than channel management. They need someone to make the whole function clearer, more accountable, and easier to scale.
Selective by design
I only take on a limited number of fractional engagements at a time. This work needs real involvement in the business, not surface-level advisory calls with no implementation weight.
Path 1 · Free
Marketing Stack Audit
Free audit of your current operational stack. Best when you want a senior read on team structure, reporting, vendors, and where the leverage is.
Run Marketing Stack Audit →Path 2 · Paid
Full Audit
Up to 3 marketing channels in one written report: structure, tracking, attribution, plus an AI opportunity layer. Delivered within 72 hours. €1,500 fixed.
See audit options →Path 3 · Direct
Strategy Call
You already know you need senior oversight and want to scope a retainer directly. 30 minutes, no diagnostic required.
Book the call →"Marek is always amazing to work with. Handles all our issues and concerns with every project, and is very knowledgable. Highly recommend!"
Framar · ecommerce · Upwork verified
Or email contact@adpistols.com with your current setup.